For a life uncomplicated.
When smart first started, it was with the idea that square pegs and round holes were never meant to be. Yet everywhere we turned, car companies were trying to make that happen. So we set out to create a car that fit our users' lives. That was easy to park, easy to maneuver, reliable and efficient. A car that made urban mobility effortless and fun.
Maybe you're frustrated at the pump. Maybe you're sick of playing the
city parking game. We were too, which is why we believe in a new type of city
car driving. It's why we constantly challenge the status quo.